This post is sponsored by IT Cosmetics and ShopStyle. The product selections are my own, and I only highlight and promote products that I truly love. Thank you for supporting the brands that support Sheaffer Told Me To!
You guys. I’m super excited about today’s post, and I just know y’all are going to be too.
I’ve done many beauty posts in the past, but today I’m doing a beauty brand review with IT Cosmetics! Do y’all know about the brand?
It’s a super popular cosmetics brand and has been for years, but until about a month ago, I had never tried IT Cosmetics for myself. I’d been hearing about the brand for years and years through readers and from other influencers, but I’d never taken the plunge for some reason. I know so many of you (including several of my friends) absolutely SWEAR BY their CC cream, so when they reached out, I thought it was high time I tried it for myself.
But you know me…I didn’t stop at the CC cream.
Since I’d never tried anything by the brand before, I decided it would be a lot of fun to do a pretty comprehensive product review. Because I’m a blogger. #andthatswhatbloggersdo
For those of you that don’t know (I didn’t until last week!), the “IT” in “IT Cosmetics” stands for Innovative Technology, which brings me to how IT Cosmetics got started. Jamie Kern Lima (the founder) couldn’t find products that solved her beauty concerns (including sparse brows and redness), so she took matters into her own hands. She wanted products that did what they said they were going to do, so she partnered with plastic surgeons and dermatologists to create them! Now THAT’S innovative! She got the ball rolling all those years ago, and now IT Cosmetics has grown into a hugely popular global brand. #girlpower
So yes, I placed a huge order. In the name of science. And women. Or something like that.
I tried everything I ordered, and although I liked all of the individual products, a handful of the products really stood out to me. Of those favorites, I’ve already incorporated some of the them into my everyday makeup routine. We’re going to talk about my favorites today.
AND GREAT NEWS! Their Friends & Family event is going on right now, which means you can get 25% OFF of your entire purchase!!!
Let’s start with the products that create the palette for the rest of the makeup. Some would say these are the most important products we are talking about today.
AND LADIES. THESE PRODUCTS ARE AWESOME.
My first step is the primer. The Your Skin But Better Primer + Oil Free will hydrate your skin while also providing a makeup gripping base. It will extend the life of your makeup, and their claims state that extended use of this product will also refine the look of pores. Large pores are definitely a problem area for me, so I’m all about any type of pore refining technology. I really liked the way it felt on my skin, and I felt like the CC cream went on top of it very smoothly.
Next up, we’re talking about the CC+ Cream.
It’s the CC Cream that I’d been hearing about for years, and now I know why. IT’S TOTALLY LEGIT. And because I didn’t know for a lonnnnnnnnnng time, CC stands for “Color Correcting.” It makes so much sense. Ha!
IT Cosmetics has the #1 CC Cream in America with over 20,000 5 STAR REVIEWS! It will provide you with:
- Lightweight, hydrating texture that won’t crease or crack
- Hydrating anti-aging serum that improves the look of your skin
- Physical sunscreen with up to SPF 50+—perfect for even sensitive skin
If you’re a regular reader here, you know that I’ve been using a tinted moisturizer for a little over a year now. I LOVE it, and I’ll definitely still use it for everyday wear. It’s a very sheer coverage (which I do love), and it definitely still has a place in my makeup routine.
But this CC+ Cream is different. The CC+ cream gives FULL coverage, and I appreciate that I now have this as an option. I mean, heaven knows I’m not getting any younger. There are many of you out there who didn’t love my other recommendation simply because you felt it was too sheer for your needs. WELL. This CC+ Cream is going to make you SO HAPPY. I have sun spots on each side of my face, and the CC Cream does a much better job of evening them out and camouflaging them than my current tinted moisturizer. I’m VERY happy with the results.
Here’s what the brand has to say: Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this skin-loving full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores—all while giving you a luminous, supple, flawless-looking complexion. It’s truly your one step for instant complexion perfection!
Well, all righty then!!! Doesn’t it sound amazing?!?
I mean, look how happy it makes me.
If you hop over to the site and scroll down, you will be directed to a chart that helps you know if you’re undertone is Cool, Neutral, or Warm…which will in turn help you choose a color. And if you scroll down right under that chart, you will also see a Before and After picture where the CC Cream is showing off. The After pic is awesome.
Here’s the deal…
I had gotten away from using full coverage foundations because I always found them to be drying and to look cakey. WELL, NOT THIS ONE!
When applying, a little product goes a long way. I dab a couple of dots on my forehead, a couple on each cheek, and one on my nose and my chin. I then get to work smoothing it out with the Heavenly Skin Skin Smoothing Complexion Brush. The brush really does the work for me. It too was developed with plastic surgeons and dermatologists and it blurs away the appearance of lines, pores and imperfections. It really does gives an airbrushed almost flawless finish. THE BRUSH DOES IT’S JOB. Plus, it’s cruelty-free and pro-hygienic for even the most sensitive skin types!
Moving on from the CC Cream.
I’m not sure if y’all have ever paid attention to this fact in previous beauty posts, but I’ve never used an under eye cream in my makeup routine.
Cue the gasps.
I’ve tried many before, but I always felt like the product would really settle in my lines. WELL. The Bye Bye Under Eye Concealer doesn’t. I dot the tiniest amount of product under each eye, then I dab dab dab with my ring finger until it’s all absorbed. It doesn’t crease or crack, and it improves the appearance of wrinkles. It also conceals dark circles, bags, redness, and more!
Sign me right on up.
Okay, time for the eyes ladies!
Look at this beautiful eye shadow palette.
It’s a lot of bang for your back for only $42!
The top 3 colors are eye foundation shadows that go over the entire lid. The product perfectly preps your lid by smoothing and color correcting. The left 3 colors are nudes, the middle 3 colors are neutrals, and the right 3 colors are liners. It’s a great little palette!
After the eye shadow is applied, it’s time to move on to a couple of the real stars of the show.
All 3 of these products are great, but the mascara and the liner really impressed me.
In this picture, you can see that my eye on the left doesn’t yet have any product on it, but my eye on the right does! The Superhero Liner is like a very fine tip marker, and the color is a very stark black. It takes a little bit of practice using it, but I absolutely love the super thin and precise line that it creates. AND IT HAS STAYING POWER. At the end of the day, there is ZERO smudging. ZERO. And although I prefer a thin line, it’s made for creating a cat eye as well.
You can see the eyeliner better here. See how dark, thin, and precise it is?
Now, the mascara. When I first shared that I was going to be doing an IT Cosmetics review, I got a very passionate comment from a reader about this mascara. She said she was a mascara junkie, and that this mascara was one of her Top 3 mascaras of all times. Now that I’ve tried it for myself, I UNDERSTAND HER PASSION.
It really does both stretch and volumize, just like it promises. It’s not clumpy, and it doesn’t flake or smudge AT ALL. LIKE AT ALL.
And the Brow Power Micro Defining Eyebrow Pencil will help you fill in and then shape your brows.
Okay, y’all! Here’s another favorite product!
Officially, it’s called the Anti-Aging Matte Bronzer, Radiance Luminizer & Brightening Blush Palette.
AND IT’S FABULOUS.
The colors are so pretty and really give you a nice soft glow. And at my age, I’m all about the glow.
I truly love this palette. It’s so convenient to have the blush, highlighter, and bronzer all in 1 compact.
While the matte bronzer warms your complexion, the radiance luminizer creates a lit-from-within glow, and the brightening blush restores your natural flush of color.
Those aren’t my words, but I 1000% agree with them, and I couldn’t have said it better myself.
I also grabbed 2 lipsticks and 2 glosses. One of the lipsticks was way too frosty for my liking, but I really like the Pillow Lips Lipstick below. It’s a cream finish, it’s very moisturizing, goes on very smoothly, and has staying power!
The colors are so pretty!
We’re nearing the end of the review here, but we still have to talk about 1 of my very favorite products that I now swear by! Which one do you think it is?
It’s the makeup setting spray! The above powders have great reviews and I liked them, BUT I LOVE THIS SPRAY.
The Your Skin But Better Setting Spray+ has been a game changer for me! I’ve used makeup setting sprays in the past, and they’ve been fine, but I’ve never liked them enough to use the consistently.
I’ve had to get over the fact that I don’t love to spray a wet product on my face after my hair and makeup is done, but I’ve found that IT’S WORTH IT. I’m telling you, when I go to wash my face at night, my makeup still looks fresh! It might be a combo of the makeup with this spray, but I feel like it’s the spray that’s really extending the life of my makeup! It’s weightless, it doesn’t make my skin feel tight (like others have in the past), AND IT SMELLS AMAZING.
I hope y’all enjoyed this brand review, and I hope you found a couple of It Cosmetics products that you’d like to try for yourself. If I had to choose my 5 tip top favorites, they would be the following: the CC+ Cream , the Blush/Bronzer Palette, the Superhero Eyeliner, Superhero mascara, and the makeup setting spray. But I’m telling you, I also love the under concealer and the lipstick and glosses, so you really can’t go wrong! And I really love the brushes too, especially the foundation brush.
I’m curious, are you already an IT Cosmetics lover? Are you one of the thousands that is completely devoted to the CC Cream? Or is this a new to you brand like it was for me? I’d love for everybody to sound off in the comments!
And don’t forget! Their Friends & Family event is going on right now, which means you can get 25% OFF of your entire purchase!!!